You wonder how that other band got all that press? Or how that band got to play a big national TV show just before they went on tour? I have talked to three German PR agencies about how you as a band, label or management prepare for the best PR campaign possible and about how you can make life easy for your PR agent enabling him to deliver top-results.
Germany has become one of the most important export markets for Danish music in recent years. Danish bands start out touring German cities sometimes even before they release a debut album. Putting a tour together might be a practical puzzle but getting something out of touring, thats the difficult part. The same goes for releasing an album, thats nowadays easy, but getting it on top of the pile at the editors desk at a major German Magazine, thats a game in itself, with rules, preparation, the right patience and the right aggression.
For this blog I talked to Jörg Timp from Starkult PR, Niels Anders from Oktober PR, and Jan Clausen from Factory92/Queen About Music. The three companies cover everything from Tom Waits album campaigns, the Reeperbahn festival and album campaigns for Aerosmith. Check them out on their website in the links at the end of this blog.
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