[MXD Networking @ SPOT 2023] Mød Giuliana Jacobi

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Name: Giuliana Jacobi

Company: Community Promotion

Title: Head of Media Relations / PR

Based in: Hamburg, Germany

Can you tell us a bit about the company’s history and its roster?

Founded in 2001, Community Promotion is one of Germany’s leading PR agencies, we are based in Hamburg. We work for a variety of national: Bilderbuch, Großstadtgeflüster, Drangsal, Alli Neumann and international artists such as: Mando Diao, Cypress Hill, Band Of Horses, Bloc Party, Kelis and many more. We cover all fields of media from radio, print & online to TV. Besides of PR other busineses are publishing, label & guerilla marketing. Genres we mostly deal with are: Rock, Pop, Indie / Alternative, Singer / Songwriter, Eclectic Hip Hop, Electronic & Adult.

Community Promotion works with a variety of labels such as Univerdal, Sony, BMG, Warner, AWAL, Cooking Vinyl, PIAS, Playground, Marathon Artists and many more from all parts of the world.

And can you tell us a bit about the acts you personally work with at this moment?

I work with a variety of national and international artists. Some of the most exciting acts for me personally would be the Austrian pop band Bilderbuch, German pop & hip hop band OK KID, english indie band Cassia and many more. Everything that is kind of on the indie spectrum suits me and our company.

What was the moment you decided you wanted to work with music?

As a teenager I used to play drums but wasn’t any good. Early on, I accepted that I wouldn’t make it as a performing artist so I started touring and selling my friend’s merch at their shows and decided that this is what I want to do for the rest of my life. In my university years, still working as a tourmanager, social media manager and basically everything people offered me, I got into PR & music journalism. Still so glad I found a proper job and doing what I love each day.

Which acts are you looking forward to seeing this year at SPOT?

I want to discover new talent, I am very much looking forward to see BEHARIE, HANNES, ORBIT, NOVAA and many more.

Best show you’ve ever seen hands down? 

Eminem together with 50 Cent in 2003.