Is team-structure important? “Absolutely”, says Carsten StrickerLinus Lassus
For you, as a PR-company, is it important that the person representing the artist in the PR-artist-relation is also the manager?
No, not at all. It just has to be made sure that he/she has an official mandate and is entitled to make the decisions that are necessary, especially when it comes to contracts, clearances or budgets.
Music business is quite complex so sometimes decisions cannot be made by single entities (label or promoter etc.) but need to be discussed with a bigger team. The representant should be able to access all these partners.
Mutual trust, transparency – and most of all great music!
How much do you value the team around the artist? Does the artist’s team structure affect your decision on whether or not to work with the artist?
Absolutely. When the structure hasn’t been right, e.g. when people have been (financially) unreliable, haven’t “spoken our language” or have had very unrealistic targets we’ve had to turn down several interesting projects.
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