[MXD Networking @ SPOT 2024] Mød William Baldwin

Her kan du møde:

Name: William Baldwin

Company: Warner Music / Asylum Records

Title: A&R Director

Based in: Stockholm

Can you tell us a bit about the company’s history and its roster?

Warner Music Group boasts a vast and diverse roster of artists, including some of the biggest names in the music industry. From iconic legends like Madonna and Led Zeppelin to contemporary stars like Ed Sheeran, Dua Lipa, Jack Harlow, WMG’s roster spans generations and genres. Asylum Records is an boutique label under WMG, that I have the privilege in the Nordic region.

And can you tell us a bit about the acts you personally work with at this moment?

I work with artists like C.Gambino, A36, Jubël, Norlie & KKV, and Theo, among others. It’s exciting to have a mix of hip-hop and pop talents. We’ve put a lot of work into creating great music and growing their fanbases every day

What was the moment you decided you wanted to work with music?

In my teenage years, I began producing music, eventually transitioning into a full-time DJ. Through years of playing at various clubs in Stockholm, I forged strong friendships with many artists, managers, and label professionals. It became evident to me that I wanted to pursue a career behind the scenes in the music industry.

Which acts are you looking forward to seeing this year at SPOT?

Britz, Merro8, Noah Carter and many more…

Best show you’ve ever seen hands down? 

Rihanna in Stockholm.