Reverbnation talked to artist manager Jeff Rabhan about how to get a manager (and what to do before considering getting one). Jeff, who has worked with Grammy winning artists and is responsible for numerous successful careers, presents six points that he thinks should be taken into consideration before getting a manager, and we thought we would share those here as well. The full interview can be found here.
1. DIY until you no longer can
Jeff recommends bands to take care of their management themselves – everything from planning their careers to doing their business – until they can no longer manage it on their own. Referring to the saying, “If you’re unsigned and great, I’ve heard of you”, Jeff says that’s the right time for a manager to step in – when the band knows full well themselves who they are and what they want.
2. Get your online presence together
Online is where people, including potential managers, go for information and updates. If your website and social media channels aren’t up to date and active, then you’re not ready for a manager, says Jeff.
3. Know who you are
Jeff encourages artists and bands to find not only their own identity, but also the identity of their audience. Further, artists should know how to communicate with their audience. Only then can the manager step in and help the artist effectively execute the strategy says Jeff, who also thinks bands shouldn’t reject the “branding”-term.
4. Captivate a following in your hometown
If you can’t sell out the local clubs, then why would somebody somewhere else be interested? asks Jeff. With Jeff being a US native, this tip should maybe be translated to “captivate a local following”.
5. Master your live performances
The live business and touring can be a big source of income, of which the manager earns a certain share, and thus he or she will naturally want to be assured of any potential client being able to put on a good show on stage. Live following is important and after all playing live is what many band’s about and if it doesn’t work, “it’s a deal killer every-time” says Jeff.
6. Avoid “Uncle Joey Syndrome”
Having a family member as a manager might not be very common in Scandinavia, but letting a close personal friend don the role of a manager might be. Jeff Rabhan doesn’t recommend that practice, since a manager who is personally close to his client might fail to be objective and thus harm the artists career.
Read the full interview at Reverbnation’s website by clicking here.