In the weeks leading up to SPOT Festival 2025, we’ll be introducing you to the international industry professionals who have been invited to this year’s festival by Danish artists and music companies through MXD’s new invitation pool.
Here, you can meet:
Name: Henrik Posner
Company: by:Larm
Title: Booking
Based in: Oslo
Can you tell us a bit about the company’s history and its roster?
by:Larm is a music festival and conference held annually at different locations in Norway since 1998. Since 2008 the festival has been held in Oslo, taking over multiple venues across the city for 3 days. Many artists who are now world-renowned, including Girl in Red and Billie Eilish performed at by:Larm early in their careers.
And can you tell us a bit about the acts you personally work with at this moment?
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What was the moment you decided you wanted to work with music?
I was 17 years old, and I worked at my first concert in Bergen. It was a christmas concert with AURORA, actually. She was 18 years old, and her artist name was still Aurora Aksnes. She played by:Larm earlier the same year.
Which acts are you looking forward to seeing this year at SPOT?
ex.girls, Fine and Elias Rønnenfelt.
Best show you’ve ever seen hands down?
Hard to pick one, but the last show I saw that really struck me was Lust For Youth performing their latest project at Mayhem last October. Lucy (Cooper B. Handy) played right after. Really great night. Other than that Lyra Pramuk performing in the Jakob Church during by:Larm 2022 is up there. I don’t care too much about big productions, energy is key.
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