[MXD Networking @ SPOT 2025] Meet Sindri Astmarsson
In the weeks leading up to SPOT Festival 2025, we’ll be introducing you to the international industry professionals who have been invited to this year’s festival by Danish artists and music companies through MXD’s new invitation pool.
Here, you can meet:
Name: Sindri Astmarsson
Company: Iceland Airwaves / Sena
Title: Head of booking
Based in: Reykjavik
Can you tell us a bit about the company’s history and its roster?
Iceland Airwaves has been one of the coolest showcase festivals in the world for the last 25 years. Sena the owner of Iceland Airwaves is also the biggest concert promoter in Iceland for both International acts and the biggest local acts.
And can you tell us a bit about the acts you personally work with at this moment?
I used to be a manager and worked with a lot of great Icelandic talent including Kaleo, Agent Fresco and many more. In my job at Iceland Airwaves I book all types of music. Our booking stragedy is called “the wonderful and the weird”
What was the moment you decided you wanted to work with music?
I started Djing when I was 14 yo and since then I’ve worked in music. Probably after KALEO made it I knew that Music would be my carrear.
Which acts are you looking forward to seeing this year at SPOT?
Inspector Spacetime from Iceland are a must see they killed it at IA last year. Daniil and Ex girls are also great. Go check them out. Act’s that I’ve marked in my app are: Karen Juhl, Hjalte Ross, Darling Darlene, Girl Scout, Yndling, Alba Akvama, RHYS, DORK and going to take a deeper dive into the line up in the coming days
Best show you’ve ever seen hands down?
Hate this question! Probably the band Valdimar from Iceland at Eurosonic, Agent Fresco at Iceland Airwaves, Migluma at Whats next in music, Teskey Brothers at TGE, Hozier at Iceland Airwaves, Adele in Hyde Park, Axel Flovent at Iceland Airwaves and many more.
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