[RSVP NOW] Come To Learn About China

China has become an increasingly important market for international music, not only within mainstream pop, but also across alternative genres, live music, and underground culture. As global music consumption and streaming continue to reshape export opportunities worldwide, understanding how the Chinese market operates has become increasingly relevant for artists and music companies working internationally.

On June 9th, MXD invites the Danish music industry to join a special session focused on getting closer to the opportunities, challenges, and realities of working within the Chinese music market. Through conversations with two experienced professionals working directly with international repertoire in China, participants will gain first-hand insight into both the business and cultural dynamics shaping the market today.

The event is aimed at everyone working with artists, including managers, labels, publishers, agents, and self-managed artists, who are interested in understanding the Chinese market and building new international perspectives and connections.

Across two sessions, the programme will explore different aspects of the Chinese music industry, ranging from publishing and songwriting collaborations to live, youth culture, and underground music scenes. Together, the sessions aim to give participants a broader understanding of music and culture in one of the world’s most fast-changing and complex music markets.

Speakers

Alice Xiaotong Li
SVP A&R, The Kennel Music Publishing

Alice Xiaotong Li is the head of A&R at The Kennel, with a focus on Korea and China. She has worked across labels and music publishing since 2011, previously serving as Head of A&R at BMG China, where she connected Western songwriters and producers with leading Chinese artists. During her time there, she received industry recognition including Best A&R Team of the Year at the 2019 China Music Industry Awards and Outstanding Contribution at the 5th China International Music Industry Awards in 2017.

Since joining The Kennel in Sweden in 2020, Alice has led the company’s expansion into the Chinese market, working with artists including Jolin Cai, Jane Zhang, Esther Yu, Lay Zhang, and Lil Ghost. She also led the A&R for Chinese superstar Lil Ghost’s latest album, KUI, with the entire album written and produced in Stockholm and LA.

Alex WenLong Chan
Founder & Director, UNDERGR00VES Shanghai

Alex Chan is the founder of Undergr00ves, a live entertainment company focused on bringing international hip-hop and electronic artists to China. After beginning his career promoting parties in London, Alex returned to China in 2023 following the reopening of borders to foreign artists post-COVID. Having grown up in Shanghai and spent significant time in the West, he has stood out as a trusted bridge between the Chinese and international music industries. In recent years, Undergr00ves has started a movement of youth music and underground culture in China, producing over 30 tours and 200 live shows nationwide.

Alex has worked with artists including Quavo, Offset, 2hollis, Lil Tjay, Kaash Paige, Lancey Foux, Homixide Gang, and China Mac. Alongside live events, Undergr00ves has also grown into one of China’s leading underground music media platforms, amassing over 100,000 followers across Chinese social media platforms.

Practical information

Date: June 9th, 2026
Time: 10:30–14:00
Location: SOHO, Flæsketorvet 68, 1711 Copenhagen V

Coffee, drinks, and sandwiches will be served during the day, and there will be time for questions and open discussion with both speakers.

Important

• Participation is free, but registration is required.
• Spots are allocated on a first come, first served basis through RSVP, and capacity is limited.
• Participants are expected to stay for the full programme.
• Your registration is personal and non-transferable.
• All sessions will be held in English.
• The event is open to everyone working with artists within the MXD network and export ecosystem.

Apply now

Secure your spot by RSVP via this form.

Code of Conduct:
We would love to remind all attending that all Music Export Denmark platforms (and happenings that follow our events on the day) are inclusive events and spaces, where we take care of each other, support each other, and respect each other’s space. We would also like to encourage helping and introducing others in the group to the guest professionals, as these are democratic spaces made possible by public funds.