[MXD Networking @ SPOT 2022] Mød Andreas Weckenbrock

I ugerne op til SPOT Festival 2022 introducerer vi dig for flere af de internationale branchepersoner, som MXD har inviteret op til årets festival. 

Her kan du møde: 

Name: Andreas Weckenbrock

Company: WECKENBROCK _BERLIN

Title: Consultant for Artists, Brands & Musi

Based in: Berlin, Germany

Can you tell us a bit about the company’s history and its roster?

I just started my freelance business as a Consultant for Artists, Brands & Music this spring, so I am working hard on creating some history at the moment.

In my work I support artists creating strong artist brand strategies as one of the fundamental elements of their careers. I am in the music industry for more than 13 years and had the pleasure to work with a great variety of artists from all over the world.

And can you tell us a bit about the acts you personally work with at this moment?

Currently, I am working with developing artist projects in Rock, Pop, Indie/Alternative, Dance and Electronic music. There is more outstanding music in the world than ever, but it is a challenging task for artists to convert listeners into fans, build an appealing profile and create a prosper career. I help artists define their visions, create holistic, sustainable strategies bringing their brands to life.

What was the moment you decided you wanted to work with music?

In my teenage years everything was about music. Making music and playing in bands led the way to the music business side early on, I guess.

Which acts are you looking forward to seeing this year at SPOT?

I am really looking forward to a bunch of bands and artists, especially PRISMA, brenn., Brimheim, Combos, Ginne Marke, Szim, PIND, Joe & The Shitboys, Blæst, eee gee, and Selma Higgins.

Best show you’ve ever seen hands down? 

The next one is always the best.