[MXD Networking @ SPOT 2022] Mød Bonita McKinney

I ugerne op til SPOT Festival 2022 introducerer vi dig for flere af de internationale branchepersoner, som MXD har inviteret op til årets festival. 

Her kan du møde: 

Name: Bonita McKinney

Company: Ingrooves Music Group

Title: Director, Label & Artist Partnerships

Based in: London, UK

Can you tell us a bit about the company’s history and its roster?

The biggest challenges facing independent labels and artists today are: “How does my music get heard?” and “How do I break through the more than 70 million songs available to stream every day to build my artists’ fan base?”

Ingrooves is addressing these challenges through a blend of technology, insights, and highly skilled music experts. Our integrated global music team collaborates on commercial and marketing strategy, while providing a comprehensive suite of services, actionable data-driven insights and patented marketing solutions. We work with independent labels and entrepreneurs to become more efficient and effective, enabling them to overcome these challenges wherever they are in the world.

And can you tell us a bit about the acts you personally work with at this moment?

We have the pleasure of working with Dirty Hit – Wolf Alice are genuinely one of my favourite bands. Also love everything released on Sargent House!

What was the moment you decided you wanted to work with music?

I was in a band myself & became consumed with the business on and off the stage. I wanted to take everything I’d learnt on tour & help new artists.

Which acts are you looking forward to seeing this year at SPOT?

School Of X, Kleo, Lucky Lo, Gabifuego, Ressa Saffa Park, Agnes Hartwich

Best show you’ve ever seen hands down? 

RAMMSTEIN! Anywhere/always