NOMEX Discovery Sessions: Brazil


Discovery Sessions is a new concept by NOMEX, where you can discover new and growing markets with important industry figures from around the world. The Nordic export offices will take turns presenting new markets for the Nordic music industry.

This time we are happy to invite you all on May 25th, 2022 to a new Discovery Session, this time we will explore the exciting music industry in Brazil.

This event is a zoom-meeting, and you can sign up at the bottom of this page to get access.

Latin America is the part of the world where sales of recorded music increase the most, and Brazil is the country in the region that is most successful. The digital services have received a real boost in recent years, mainly due to better internet in the country.

On May 25, Music Norways marketing advisor Luciana Pegorer has put together a two hour program that gives you a quick introduction to where to start and how to move forward if you want to invest more in Brazil, or when you start noticing a certain demand.

To read further on the participants and sign up please follow this link and scroll to the bottom of the page.



9 am BR/1 pm CET

General market overview. (an update on numbers, platforms, trends etc.)

Speaker: Luciana Pegorer


9:30 am BR/1:30 pm CET

Establishment (fan engagement, how to build fans from home as a foundation)


David McLoughlin, Head of Horus Music Brazil / Founder of Brasil Calling


10:15 am BR/2:15 pm CET

Local activity and building a team.

Moderator: Luciana Pegorer


Alexandre Wesley, Director of Shows, Festivals and Brand Relations at Som Livre

Thiago Endrigo (Elemess), Founder and partner of TEJA

Cris Garcia Falcão, Managing Director (Brazil) Ingrooves Music Group

NOMEX was set up to facilitate growth and development in the Nordic music sector, and is a collaborative organisation set up by Export Music Sweden, Music Export Denmark, Music Finland, Iceland Music Export and Music Norway.