A New Strategy to Strengthen Nordic Music Exports in a Changing Global Landscape

NOMEX is a pan-Nordic platform founded in 2012 and owned by the five music export offices in the Nordic region: Music Norway, Export Music Sweden, Music Export Denmark, Music Finland, and Iceland Music.
From 2024 Faroe Island Music Export joined NOMEX as an associative member.

NOMEX launches its 2026–2029 strategy, outlining how Nordic music exports will adapt to a global landscape shaped by digital transformation, shifting market dynamics, and growing geopolitical complexity.

NOMEX points to the need to think more broadly about music exports – as an interplay between culture, business, and foreign policy.

“In today’s music landscape, shaped by digital change and global power shifts, export is no longer just about reach. It’s about building strong local ecosystems, enabling sustainable careers, and navigating the political and economic realities of global culture,” says Eline Sigfusson, Chair.

The strategy focuses on how strong Nordic collaboration can generate both cultural and economic value – while also positioning the Nordic region as a relevant global player. The cross-border cooperation aims to enhance artist mobility, increase international impact, and foster a more sustainable and innovative music ecosystem in the Nordics.

“Through mobility and collaboration, Nordic artists help create relationships, knowledge, and new connections across markets. However, access to international markets remains unequal, and artists still face barriers and insecure working conditions. Therefore, we want to help improve these frameworks so that artists can build more long-term international relationships, develop market insights, and establish a lasting presence,” Sigfusson adds.

The strategy calls for closer alignment between cultural policy, business development, and foreign policy to ensure that Nordic music can compete in an increasingly complex and competitive global industry, and focus its efforts on three interconnected priorities:

Strategic priorities 2026–2029:

• strengthening the Nordic region’s global position through targeted export efforts
• improving conditions for artists’ international mobility
• expanding Nordic collaboration and knowledge sharing

With this strategy, NOMEX aims to secure long-term, sustainable international growth for Nordic music—both locally and globally.

Read the full strategy here.

Links

NOMEX’s ejere: Music Export Denmark, Export Music Sweden, Iceland Music, Music Finland og Music Norway.

Website: Nomex.site

Spørgsmål vedrørende de nordiske markeder kan stilles til Nomex’ Nordic Advisors.